Role of Media in Communication:-

In general terms, media helps communication to spread, smoothens its way from one person to other. media helps to gather information on a particular event or subject, simplify the data in a form that is easy to communicate and understand and at last helps in delivering it to a large mass of people. communication is possible without media, but media helps its way to get easy and communicates better.Besides providing just news, a strong media should be able to grill the most powerful politician or corporation and make them accountable.

Electronic media are [[file:/D:\topic\media-communication|media]] that use [[file:/D:\topic\electromechanics|electromechanical]] energy for the [[file:/D:\topic\audience|audience]]) to access the content. This is in contrast to static media (mainly [[file:/D:\topic\printing|print media]]), which are most often [[file:/D:\topic\desktop-publishing|created electronically]], but don't require electronics to be accessed by the end user in the [[file:/D:\topic\printing|printed]] form. The primary electronic media sources familiar to the general public are better known as [[file:/D:\topic\video|video recordings]], [[file:/D:\topic\sound-recording-and-reproduction|audio recordings]], [[file:/D:\topic\multimedia|multimedia presentations]], [[file:/D:\topic\presentation-program|slide presentations]], [[file:/D:\topic\cd-rom|CD-ROM]] and [[file:/D:\topic\on-line-and-off-line|Online]] Content. Most [[file:/D:\topic\new-frontier-media-inc|new media]] are in the form of [[file:/D:\topic\digital-media|digital media]]. However, electronic media may be in either [[file:/D:\topic\analog-signal|analog]] or [[file:/D:\topic\digital-1|digital]] format.Although the term is usually associated with content recorded on a [[file:/D:\topic\data-storage-device|storage medium]], recordings are not required for live [[file:/D:\topic\broadcasting|broadcasting]] and [[file:/D:\topic\on-line-and-off-line|online networking]].Any equipment used in the electronic communication process (e.g. [[file:/D:\topic\television|television]], [[file:/D:\topic\receiver-radio|radio]], [[file:/D:\topic\telephone|telephone]], [[file:/D:\topic\personal-computer|desktop computer]], [[file:/D:\topic\video-game-console|game console]], [[file:///D:\topic\mobile-device|handheld device]]) may also be considered electronic media.Electronic media are ubiquitous in most of the developed world.